Company News, Packaging News

Tom’s of Maine’s Unveils Activism-Inspired Packaging Design

Also announces plan to open its first online store.

Author Image

By: Christine Esposito

Editor-in-Chief

Venerable naturals brand Tom’s of Maine is rolling out new packaging that marks the biggest visual overhaul in the brand’s 50-plus year history.    The new activism-inspired packaging is reflection of the company's past and also serves as a nod to the future. Resembling the iconic buttons and badges of the 1970s, the new Tom’s of Maine packaging features a mosaic of button-size icons designed to remind people that even the smallest actions can lead to big change.    “Our new packaging b...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters